Mission - Vision - Values

Mission:

Fruandes is a Colombian agro-industrial company that, together with farmers, develops cost-effective, high-quality and environmentally sustainable business alternatives on a day-to-day basis. Fruandes responds to the needs of a healthy and conscious market with a broad portfolio of direct consumer products and raw materials, and respects the direct fair trade parameters by bringing the final consumer closer to the source.

Vision:

By 2025, be a competitive company in each of the business lines, achieving a financial strength that supports the model of inclusion and triple impact of Fruandes.

Values:

RESPECT

Respect for us and all our people (producers, workers, clients, allies, etc.).

Respect for differences and diversity of ideas.

Respect for the environment.

HONESTY

Honesty, fulfilling the acquired commitments.

Honesty, operating with integrity and justice.

Honesty, fulfilling the principles of Fair Trade throughout the entire production chain.

PASSION

Passion for what we do.

Passion for the progress of our country.

Passion for innovation.

EXCELLENCE

Excellence being pioneers and a model of reference in the agroindustrial sector.

Excellence through quality and continuous improvement.

Excellence in execution, reflected in customer satisfaction.